Viva Panettone is a brand passionate about the art of traditional Italian pastry-making. Rooted in the rich history of Italian cuisine, Viva Panettone strives to perpetuate the excellence of panettone-making, the famous Milanese Christmas cake.

The Viva Panettone collection embodies the authenticity and love of the handmade. Each panettone is prepared with care, following recipes handed down from generation to generation, and using ingredients of the highest quality. Each bite evokes the warmth and conviviality of Italy, making Viva Panettone a culinary treasure trove.

Viva Panettone panettones are available in a variety of exquisite flavors, from classics to contemporary creations, to satisfy every palate. Each panettone is elegantly packaged, making it a gift of choice for special occasions or a personal treat to brighten moments of sharing.

Viva Panettone is also committed to preserving Italian traditions while promoting a sustainable approach to patisserie. With Viva Panettone, every tasting experience is a culinary journey to Italy, a tribute to tradition, flavor and artisanal quality.